As online marketers, there are so many things we have to worry about when it comes to our websites and campaigns.
There’s content, design, hosting, back links, comments, social media, paid traffic and so much more. Well, I hate to be the bearer of bad news but it’s time to add another to the list: page speed.
Running page speed tests on your website and addressing any issues...Continue to full blog post
Your keyword search is one of the most important steps in any online marketing campaign. Screw it up and you’ll be fighting a losing battle.
Imagine your next online marketing campaign (it could be SEO or PPC) is a house. It doesn’t matter what materials you use, the craftsmanship of the work, the top end appliances and gadgets you fill it up with or anything else if you mess up the...Continue to full blog post
Social media is one of the biggest, most dynamic and fast-growing traffic sources for online marketers.
But taking advantage of this explosive growth is much easier said than done.
Long gone are the days where you could just have a Facebook page and call it a day. Even if you ignore the emerging social networks and just focus on the biggest players, you still have a lot of work to do....Continue to full blog post
Many marketers, web designers and other online professionals take usability for granted. But do so at your own risk!
We’ve all experienced poor usability before even if we have never heard the term.
You search for something on Google, click on an interesting-looking result and land on a website that is a hot mess. You can’t find the information you came for, you can’t navigate easily...Continue to full blog post
A solid keyword tool is a must have for any serious Internet Marketer.
The amount of time you will save by using a keyword tool like the one found in Traffic Travis (get your free download here) is immeasurable. Collecting and analyzing this data by hand would be extremely time consuming and would drastically limit your ability to research multiple niches and keywords.
You need something...Continue to full blog post