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Anxiety Niche Keyword Analysis

Written on November 21st, 2013 by

Imagine being too scared to walk into a room full of people. Think of how it would feel to be terrified of going to a crowded store. What would it feel like to suffer so badly from anxiety attacks that you couldn’t attend sports event, concerts, or even a friend’s funeral service?

Many people struggle with anxiety. While moderate anxiety can be limiting, severe anxiety can be crippling. This is an important niche and resonates with more people than you might think. An estimated 40 million people in the U.S. alone deal with an anxiety disorder, according to statistics from the National Institute of Mental Health.

A disorder of this type not only impairs someone's ability to socialize but also severely limits the ability to find work. Helping people who suffer from anxiety and panic attacks is providing a much-needed service. People coping with these disorders are often embarrassed to talk to anyone about this issue so they search for answers online.

Your anxiety-related website would help provide answers to this severe problem.

What Does Google Trends Have to Say?

You should do some research into search activity for a keyword to determine whether a niche has potential for long-term affiliate profits. Google Trends helps you discover how often a keyword or topic has been searched on Google. Check out Google Trends statistics for the keyword "anxiety," as found below:

Google Trends shows that this is an evergreen niche where products and services will be in demand year-round. The search activity has continuously increased since 2005, with a significant rise as 2013 approached. The forecast for 2014 shows that the interest in this topic is likely to continue growing, which makes it a good niche.

Anxiety Niche Keywords

When building a site, you find good keywords to optimize your pages for. Traffic Travis helps you conduct keyword research. Download it here for free. Traffic Travis gives you 200 keyword ideas if you're using the free version and up to 2,000 keywords with the professional edition.


Using Traffic Travis shows that anxiety-related keywords (see below) command high exact-matched searches every month, and most of the keywords have more than 5,000 searches per month. You should choose long-tail keywords with good search volume and low to medium competition to optimize your site.

Traffic Travis also gives you insight into keywords for paid search traffic:

Determining Search Competition with Traffic Travis

If you have just started building a website, you should put your efforts toward ranking organically rather than trying to attract paid search traffic (PPC). When done right, PPC is an instant source of customers who are ready to buy, but it is very expensive. Expect to lose money at the start.

If you refer to the image above, you'll see that should expect to pay USD $1-2 per click if you do PPC. If you want to invest in paid traffic, you should run a small-budget test campaign first, to see whether PPC works for the keywords and niche you've chosen.

If you decide to go for organic traffic using search engine optimization (SEO), take advantage of Traffic Travis' SEO Competition feature. You can enter a mix of broad and long-tail keywords, or just the specific keywords you are interested in.

The difficulty rating shows you how easy it would be to rank for the SEO phrase that you've analyzed. Your site should be optimized for only a few keywords that are tough to rank for (i.e, they have "difficult" or "very difficult" ratings) along with your long tail keywords. Otherwise, it will be hard for your site to rank well in search engine results pages.

As an example, let's look at the competition rating for the keyword "relationship anxiety" (see image below):


If you go to the SEO Competition tab in Traffic Travis, and analyze "relationship anxiety," you'll see this is a relatively easy keyword for SEO, with a good search volume (2,900 people searching for this term per month).

If you click on the "View details" link for a keyword analysis, Traffic Travis also shows you the on-page and off-page optimization of the top 10 websites ranking for the keyword.

From the image above, you can see that some of the top sites don't have meta titles, meta descriptions, or H1 tags. If you do proper on-page optimization and work hard in off page SEO, you have a good chance in ranking for the top position for the keyword "relationship anxiety." If you promote your site through social media and build solid backlinks, you'll reach the top position faster.

You should also check other keywords related to anxiety. Most are difficult (but not impossible!) to rank for:

If you go to forums on this niche, you should be able to find high-converting keywords that show buying intent. Look for phrases that have "cost," "price," "purchase," and similar words in them.


Anxiety is a very good niche for affiliates, since there are a multitude of people who suffer from disorders. Anxiety takes many forms and the degrees to which people are impaired by disorders, so you can readily find viable sub-niches using Traffic Travis. In addition to "relationship anxiety," consider phrases such as "cure anxiety in teenagers," "postpartum anxiety," and "menopausal anxiety."

If you are interested in this niche, I've already done some research to help you find some really good keywords. I've compiled a list of 1,000 keywords and included competition analysis for some keywords. You can download the anxiety keywords ZIP file here. You can also import this competition research file into your own Traffic Travis anxiety research project. To import, just open Traffic Travis and go to SEO Competition. Then click on the Import (IMP) icon on the bottom of the screen and select the .ttscx file.

Most of the keywords in this niche have high competition, so you might have to try harder than normal to find long tail keywords.

If you haven’t already done so, download Traffic Travis here for free.

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