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Keyword Effectiveness Index Values Have Been Added

Written on October 23rd, 2013 by

The latest version of Traffic Travis (version number: has just been released. Please update your copy of Traffic Travis now. You can download Traffic Travis here for free.

What Has Been Added?

KEI (Keyword Effectiveness Index) values have been added to the Research and SEO Competition tools. Also added CPC value to the SEO Competition tool. KEI calculations are based on Search Counts and SERP values. You should tick the option "Search Count" in SEO Competition's advanced settings to get KEI information.
SEO Competition tool - KEI values 

What Has Been Changed?

The Match Type option has been reverted to the research tool. However, it doesn't affect keyword research because of issues in the Google Planner tool. It only affects SERP values for now.

What Has Been Fixed?

Handled new Bing result pages layout. The SEO Rankings tool will correctly detect rankings for Bing search engines. Also fixed issue with duplicated URLs but different protocols in MySite tool—now it will show only one of the them.

Thanks for reading. If you have any questions please consult Traffic Travis support.